OTT Trends and the Growth of FAST Streaming Services

Nowadays, OTT platforms are gaining huge popularity among people.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are 대표 examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

There are many reasons why OTT has become popular.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

In addition, OTT is cheaper than conventional subscription TV.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

Recently, increasing subscription prices have caused 부담 for many users.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

It is appealing to people sensitive to expenses.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

FAST is seen as a future growth engine in a slowing TV industry.

Free streaming’s strongest point is that users don’t need to pay.

It also offers various content, expanding user choice. Free streaming

On the downside, ads interrupt viewing experiences.

In addition, the quality can be inferior to premium platforms.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.